From the very beginning, I helped shape the vision of JIBB’s platform — translating abstract ideas into structured opportunities through journey mapping, user personas, and future-state concepts.

I worked closely with leadership to align design efforts with product strategy, regularly proposing feature ideas and guiding the evolution of our user experience roadmap, including emerging concepts like async collaboration and AI integration.

I’ve delivered over 100 UX and UI solutions across the JIBB ecosystem — from initial MVP wireframes to polished multi-device experiences. I created and maintained our design language, ensuring consistency through reusable components, scalable layouts, and clear interaction patterns.

My work has touched every part of the app: from surface selection tools and dashboards to onboarding flows and responsive mobile interfaces.

As JIBB expanded into new markets and use cases, I led the UX design for a wide range of third-party integrations — especially Webex and Cisco Room Series Devices. I mapped user workflows across tools and platforms, identifying pain points and opportunities to create seamless, intuitive experiences that connect JIBB to the apps our users already rely on.

These projects often required balancing UX best practices with technical constraints and complex enterprise requirements.

With JIBB’s growth into meeting the needs of large-scale organizations, I designed scalable experiences for managing user roles, licensing, and admin-level controls. This included CSV user import flows, role-based access management, SSO login support, and onboarding tailored for both team members and organizational admins.

My goal was always to reduce friction while preserving clarity and control in complex environments.

One of the most valuable parts of my role has been continuously learning from our users. I’ve designed and evolved multiple onboarding flows, introduced in-app tooltips and feedback prompts, refined error messaging, and improved session feedback mechanisms — all informed by ongoing user research, interviews, testing and product telemetry.

My iterative approach ensured that JIBB’s experience remained usable, helpful, and aligned with real-world needs.

Beyond product interfaces, I led the design and evolution of JIBB’s visual identity — from early-stage branding to cohesive marketing assets and documentation. This included designing email templates, user guides, sales collateral, help center graphics, and public-facing content that reinforced JIBB’s tone and voice.

I ensured a consistent brand experience across touchpoints, aligning UI design with visual storytelling for external audiences.

In addition to my design work, I took on the end-to-end production of JIBB’s video content — including marketing promos, product explainers, onboarding tutorials, and user guides. With no dedicated budget or external resources, I filmed, directed, edited, and produced videos using what was available: iPhones, basic cameras, DIY lighting setups, and volunteer talent.

I focused on clarity, tone, and visual consistency, ensuring each piece aligned with JIBB’s product experience and brand identity. These videos became essential tools for onboarding, marketing, and investor communications.

Throughout JIBB’s journey, I supported leadership and business development efforts by designing investor pitch decks, product vision documents, and partnership presentations.

I worked closely with founders to craft clear, compelling narratives — translating product functionality into market value, and complex features into accessible visuals. These materials helped secure support, partnerships, and engagement from key stakeholders.