Hi, I'm Andrew!
I turn rough ideas into pixel-perfect designs.
Based in Sydney, Australia, with 10+ years of experience specialising in web design, UX/UI design, marketing & branding design, and photography.
My Design Services:
I approach design with purpose, grounded in user insight, guided by business strategy, and brought to life through pixel-perfect execution.
I design digital products that are functional, elegant, and user-focused. From mobile apps to enterprise platforms, I craft intuitive interfaces that solve real problems and scale with the business. My process is grounded in research, accessibility, and iteration—delivering designs that users love and developers can build.
I design websites that are not only visually engaging but also intuitive, responsive, and purpose-driven. Whether it’s a marketing site, product landing page, or content platform, I ensure every layout is crafted with clarity, usability, and brand alignment in mind. From structure to styling, I focus on designing seamless experiences that convert, communicate, and scale across devices.
Your brand is more than a logo—it’s how people feel when they experience your product. I specialize in creating or enhancing existing cohesive visual identities that span across platforms and touchpoints, from in-app UI to investor decks and social content. Consistency, clarity, and creativity are at the heart of my branding work.
Having been the sole designer at several startups, most recently JIBB.ai for the past 6+ years, I understand what it takes to build from scratch, and how to deliver results for businesses with limited resources. I’ve worn every hat—from UX and marketing design to customer-facing demos and investor pitches. I help startups find their voice, define their product, and present themselves with confidence.
With a background in multidisciplinary design and a passion for writing compelling messaging, I approach design as a form of visual storytelling. Whether it’s a product launch, a social campaign, or an event experience, I create content that connects emotionally and communicates clearly—backed by sharp visuals and strategic intent.
I approach photography as an extension of storytelling—capturing moments that make you feel like you were there, elevate brand narratives, user experiences, and live events. From corporate headshots and editorial shoots to live music performances and marketing content, I create visuals that feel authentic and intentional. My work has been featured in legal publications, press coverage, and across digital campaigns.
I currently lead design at JIBB.ai, where I’ve spent the last six years shaping their UX/UI, brand identity, and everything in between.
I'm now available 2 extra days a week, giving me the freedom to feed my creativity with interesting, new freelance projects (or my next big challenge), especially with local or growing businesses ready to invest in thoughtful, impactful design.
Portfolio Highlights
JIBB.ai
As the sole designer at JIBB, I lead the UX strategy, UI design, and brand development—supporting everything from investor decks to live demos and product marketing.
Pet Circle
At Pet Circle, I contributed to enhancing customer experience through polished UI improvements and UX design. My work supported both the digital product and brand storytelling—aligning visuals across customer touchpoints.
InfoTrack
As the sole designer supporting a rapid-scaling dev team, I led the product design of InfoTrack’s legal search platform, crafting intuitive UX/UI for their core product as well as a new suite of tools like REVEAL, SignIT, SettleIT, MapIT and more—culminating in a full platform overhaul in 2017.
ZVB Media
ZVB Media is a personal creative label I created—through which I’ve captured the energy of live music through photography, organized local music festivals, managed live shows and band members, and designed band poster artwork.
Why Work With Me?
I especially love working with people who are new to investing in design and need someone who can handle the hard stuff while keeping things simple, collaborative, and fun.
If you’re building something and need a designer who will care about your project as much as you do — let’s chat.
1. I make the process feel easy
Every client and project is different — I approach each one with fresh eyes, helping your figure out what makes the most sense for your goals, your audience, and your team — and then design the right solution around that.
2. There isn't much I can't do!
From startups and internal teams to local businesses and live events — I’ve worn many hats and handled everything from interfaces to posters to pitch decks. That means I can adapt fast and deliver what’s needed.
3. I actually love doing this stuff
Design is what I do, but solving problems, learning new things, and creating work that makes people’s lives easier is truly what keeps me going. I care about the details as much as the people behind them.
Got a design challenge for me?
Let’s chat about what you’re building, what you need, and how I can help make it happen.
